SUA Difference

Our four pillars of difference that melds our product offering in Australia is
based upon the principles of innovation, engineering, quality & design.

The question of whether our umbrellas and membrane structures are simply functional or are they innovative as well these are questions asked and often answered with the same response, they are both. As a company SUA is interested in how our umbrellas and fabric structures integrate into architecture today – for example, what territories in architecture offer potentials yet to be explored. Making collaboration with architects and designers is an incisive part of our research and development process when working on a new structure models or an entire range, we are very excited with what future possibilities hold.

Quality Standards

We are continually assessing all aspects of our operations & we are committed to producing environmentally friendly products & installations that help in reducing global warming and provide a positive impact on our environment.

We have worked on many five & six green star rated developments over the years integrating our structures with innovative facade designs.

The four key principles of Innovation, Structure, Craftsmanship and Quality Service are interrelated. By considering each in relation to the others, we find we are able to both evolve intelligent, robust systems and challenge them by raising the possibility of other approaches relevant to the contemporary world.


Our interest in efficient engineering techniques is a reaction to contemporary prefabrication and prioritization of materials and to emphasis upon non-corrosive materials over ease of manufacturing & cost saving techniques.

By considering how systems and projects are put together at the start of the design process, there is opportunity to explore the potentials of diverse materials and fabrication techniques other than the obvious or expected. This exploration can lead to particular design strategies which focus on character and experience.

This is not an advocacy to return to the ‘backyard arts and crafts period of manufacturing in Australia’ of history. It is a search for how everyday materials might be reinterpreted and for what new materials sciences are developing.


Our focus upon design lies in its potentials for architectural expression and experience.

Our preference is to design systems with the integrity of structure implicit. This means contemplating structure at the beginning of the design process and considering how it can solve problems, what role it might play in determining form, and how it could complete the entire experience of a well designed outdoor living & meeting place environment.

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